The psychology that makes change work

The psychology that makes change work…

The psychology that makes change work…   The term viral change is being used to describe the new change model many organisations are attempting to adopt. For most people this is inspired by the way in which social groups have annexed the Internet. As usual these days, organisations are trying to follow the trends being set by “ordinary

The magic formula for effective change (Part 2 )

The Magic Formula for Effective Change (Part 2) I previously blogged about gaining buy-in, through using cognitive dissonance effectively.  Today I’m talking about the other factors that are necessary. If you want people to change, firstly they need to feel that the change has a purpose which they can identify with – and feel a part of (see Part 1.)